According to The NPD Group, a market research company, the beauty industry is the fastest-growing consumer product category, with an 8% annual growth in recent years, primarily driven by makeup sales.
Starting your own line of skin care products is a potentially lucrative business idea.
Startup costs range from R144,000 to R216,000 ($10,000 to $15,000)
Learning Everything You Can
When launching a beauty and skincare line, focus on the type of products you want to make. For example, you can make soaps, bath salts, aromatherapy blends, lotions or some combination of products.
It is important to choose a hero product that is supported by a few extra products. A hero product is the main product that you sell. No matter what product you decide to make, it is important to learn as much as you can about it.
You can start by looking for books and online sources such as Formula Botanica.
Legal Requirements to Run Your Business
The requirements to open a handmade cosmetics business are similar to other small business. Your cosmetics must be safe for consumers under customary conditions of use and must be properly labeled.
While it may not be against the law to manufacture cosmetics from your home, it is your responsibility to make sure that it is done safely.
Manufacturing Your Products
If you are starting at home, you need to purchase the proper equipment to make your beauty and skin care products. In many cases, you can use your kitchen as your workspace.
If you plan to make clay facials, you can probably use spoons and mixing bowls you already have in your kitchen. However, if you plan on making soaps, you need additional equipment such as soap moulds.
Look for bulk suppliers like Vision Natural Products for the ingredients to make your products.
Marketing Your Skin Care Products
The first step to successfully marketing your skin care products is to choose a business name and logo. It should resonate with your target customer base, be easy to spell and not already be in use. Next, you will want to get your product and brand out in the market. This can include:
- Setting up a website. With a website, you can sell your product outside your local area. If you don’t know how to do it yourself, get in touch with Brand Content Pro, the web design and digital marketing company that designed the Vision Natural website.
- Skincare parties. Hold at-home skin care parties where you have people try your samples.
- Sell wholesale. Visit local health stores such as spas and beauty salons and give free samples for them to try. If they are interested in buying your products, offer them wholesale pricing.